Shore Certification

The global benchmarking and quality assurance standard for Safe Hospitality, Offices, Retail, and Exhibitions assets




Post – Certification Maintenance

Benefits and

and ESG




Post – Certification Maintenance

Benefits and

and ESG

General information

What is SHORE certification?

SHORE Certification is a globally recognized program that measures, evaluates and enhances the risk and resilience of real estate operations.

Why is SHORE Certification important for real estate operations?

SHORE Certification is crucial for real estate operations as it ensures the safety, security, and resilience of assets, reducing risks and enhancing reputation.

Which assets can apply for the SHORE certification?

SHORE is available for any publicly accessible or managed property.
Environments where people work, meet, shop, and stay can be certified, including but not limited to offices, retail spaces, hotels, and meeting venues.

What are the different certification levels?

SHORE offers three certification levels:

SHORE Certified: A time-efficient assessment focusing on framework and management systems. The certification includes document review and scenario-based interviews, giving you a baseline and a good understanding of the fundamentals of asset operation.

SHORE Gold/Platinum: An in-depth assessment for premium assets, including an on-site visit, in-depth interviews with management, practical testing of life safety systems, tenant visits, supplier review and asset walk-through. The certification gives you a holistic and unbiased view of all components contributing to asset resilience.

What are the differences between SHORE Gold and SHORE Platinum certification?

While the process is the same for both certification levels, SHORE Platinum has additional requirements and is only awarded assets operating on the highest international standard.

Approximately 10% of SHORE certified assets qualify for Platinum.

Is SHORE Certification recognized internationally?

Yes, SHORE Certification is internationally acknowledged and provides a credible way to showcase operational excellence.
So far, the standard has been applied at properties in more than 30 countries. 

How does SHORE Certification contribute to operational excellence?

It contributes to operational excellence by identifying and mitigating risks, improving safety and security, and adhering to international standards.

What are the key areas evaluated during SHORE Certification?

SHORE Certification assesses six core areas:
Risk & Management systems
Property Protection
Visitor Management
Tenant Management
Safety & Security Management, and
Crisis & Business Continuity Management

What other international standards does SHORE Certification align with?

SHORE Certification aligns with various international standards for risk management, safety, and ESG, such as LEED, BREEAM, GRESB, ISO etc.

Who typically initiates the process for SHORE Certification?

Typically, the property owner, asset manager, or senior executives within an organization initiate the certification process.

Certification process

How do I start the SHORE Certification process?

You can initiate the process by contacting SAFE Asset Group or one of our Accredited Partners in your area to schedule a preliminary consultation.

What are the steps to get the SHORE certification?

Once you have enrolled your asset in the certification program, we will start 

Initial data collection – We will gather information about the asset and current level of operation through a comprehensive on-line survey.

Submission review – An accredited assessor reviews the submitted material. In dialogue with the client, we agree on timelines and type of certification.

Certification assessment – An accredited assessor will visit the property over 2 days to conduct the certification assessment for “Gold certified” and “Platinum certified” certification. For assets opted for the “Certified” level, the assessment will be conducted through web-meetings.

Annual verification – SHORE Certification involves annual  engagements to verify ongoing compliance with the SHORE standard.

How long does the SHORE Certification process typically take?

The duration varies, but the full process for a Gold certification typically takes 90 days, depending on your current level of operation and complexity of the asset.

Do you provide guidance and support during the certification process?

Yes, our team of experts offers guidance and support throughout the certification process to help organizations succeed.

What does the on-site assessment entail?

The on-site assessment includes document reviews, scenario-based interviews, in-depth management interviews, practical tests of safety systems, tenant visits, supplier reviews, and a property walk-through.

What kind of documents are needed for the assessment?

Typical documents include risk assessments, safety protocols, emergency response plans, tenant instructions, and other governance documents.

How are management and staff involved in the certification?

Management is typically involved in interviews and documentation, while staff may be involved in practical tests and scenario-based interviews.

Is a property walkthrough necessary?

Yes, a property walkthrough is an essential component of the on-site assessment.

Will there be practical testing of safety and security systems?

Yes, practical tests of safety and security systems are included in the assessment.

Are tenants involved in the certification process?

Yes, tenant visits are included to assess satisfaction and awareness of safety procedures.

How often is recertification required?

Recertification is required annually on a three-year rolling programme to ensure continued compliance with SHORE standards.

Can I appeal if my organization does not pass the certification?

Yes, organizations have the option to appeal the results if they believe there has been an error or misunderstanding.

Core Pillars

What are the six core pillars of SHORE Certification?

The six core pillars are Risk & Management Systems, Property Protection, Visitor Management, Tenant Management, Safety & Security Management, and Crisis & Business Continuity Management.

How is 'Risk & Management Systems' assessed?

This pillar is assessed by reviewing the organization’s framework, risk identification, assessment, and control processes. The aim is to ensure that potential risks are identified and managed in a timely and effective manner.

What does 'Property Protection' cover?

Property Protection evaluates the processes and measures in place to secure and protect physical assets against potential hazards such as fire, theft, and natural disasters.

Can you elaborate on 'Visitor Management'?

Visitor Management assesses the protocols, implemented security measures, and systems in place for managing visitors and to ensure their safety while on the premises.

What is involved in 'Tenant Management'?

Tenant Management reviews policies and procedures related to tenant safety, security, comfort, and satisfaction. This may include lease agreements, emergency response plans specific to tenants, and safety training.

What are the components of 'Safety & Security Management'?

This pillar assesses the organization’s safety and security management systems, including emergency response plans, provision of safety equipment, and staff training.

How is 'Crisis & Business Continuity Management' evaluated?

This pillar evaluates an organization’s ability to respond to and recover from unplanned events, including the robustness of its disaster recovery and business continuity plans.

What kind of emergency response plans are assessed?

Plans for a variety of scenarios, including fire, natural disasters, and high-threat security incidents, are assessed to ensure comprehensive coverage.

Are all pillars weighted equally in the final assessment?

Generally, each pillar is important, but the weighting for each question varies depending on the specific risks.

Will there be practical testing of safety and security systems?

Yes, practical tests of safety and security systems are included in the assessment.

Post-Certification Maintenance

What is required to maintain SHORE Certification?

Yearly assessment/interaction, and continuous adherence to the SHORE standard are required for maintaining the certification.

Is there a renewal process?

Yes, SHORE Certification needs to be renewed after three years.
The renewal involves a full reassessment to ensure ongoing compliance.

Are there regular assessments after the initial certification?

Yes, yearly assessments are conducted to ensure that the organization continues to meet SHORE standards and fulfills any yearly legislative requirements. The yearly assessment also serves as an opportunity to exchange experiences and to share best practices from around the world. 

What happens if a certified organization undergoes significant changes?

Significant changes, like alterations in structure or operations, will be reviewed at the yearly assessment/engagement to ensure the organization still meets the SHORE criteria.

How are updates to the SHORE Certification guidelines handled?

Updates of the standard are communicated yearly to certified organizations, who are then expected to comply with the new standards at the next yearly assessment/interaction.

What kind of ongoing training is required?

Staff may need to undergo regular training on safety protocols, emergency response plans, and other key aspects related to the SHORE standard.

Are there penalties for non-compliance post-certification?

Failure to maintain compliance could result in certification revocation.

Is recertification easier than initial certification?

While it might be less labor-intensive since many systems would already be in place, it still involves a rigorous evaluation to ensure ongoing compliance.

Are additional site visits required for maintaining certification?

Additional site visits may be required if significant shortcomings are discovered during the assessment.

Is it possible to lose SHORE Certification?

Yes, failure to undergo yearly assessment/interaction or maintain the standards set by SHORE may result in the loss of certification.

What steps should be taken if certification standards are not met during an assessment?

Organizations are typically given a 90-day grace period to rectify any issues preventing them from obtaining the certification, after which a re-assessment may be conducted.

Are there different levels of SHORE Certification based on compliance?

Yes, Platinum certification is awarded for assets operating on the highest international level.

Benefits and Implications

How does SHORE Certification benefit my organization?

SHORE Certification provides a framework for managing operational risks, enhancing resilience, and ensuring governance in alignment with international standards. This can improve trust among stakeholders and potentially increase asset value.

Does SHORE Certification offer a competitive advantage in the real estate market?

Yes, the certification can distinguish your property or portfolio in the market, particularly if safety and operational excellence are key considerations for your target audience.

Can SHORE Certification reduce insurance costs?

While it depends on the insurer, having a SHORE Certification could lower your premiums because it demonstrates a commitment to risk management and safety.

How does SHORE Certification impact asset value?

A SHORE Certification can enhance the attractiveness and safety of your assets, thereby potentially increasing their market value.

Is SHORE Certification beneficial for crisis management?

Absolutely. One of the core pillars is Crisis & Business Continuity Management, which helps your organization prepare for, respond to, and recover from various types of crises.

How does SHORE Certification help in legal compliance?

While SHORE Certification itself is not a legal requirement, the practices it promotes often assist in meeting various regulatory standards, thereby helping in legal compliance.

Can SHORE Certification be used for marketing purposes?

Yes, being SHORE Certified can be a significant selling point and can be highlighted in marketing materials to attract tenants, investors, and other stakeholders.

What are the advantages for staff and tenant retention?

Certification demonstrates a commitment to safety and good governance, which can boost staff morale and tenant satisfaction, aiding in retention.

How does SHORE Certification benefit investor relations?

Investors increasingly value governance and risk management. Being SHORE Certified is likely to make your assets more appealing to vigilant investors.

What are the benefits for visitors or customers?

Visitors often feel more comfortable and secure in certified environments, knowing that best practices for safety and security are in place.

How does SHORE Certification help in benchmarking against industry standards?

SHORE Certification provides an objective, third-party assessment that can help you understand how your operations compare to best practices in the industry. Moreover, you will be able to benchmark your scoring with other SHORE Certified assets.


What is ESG?

ESG stands for Environmental, Social, and Governance. These are three key factors used to measure the sustainability and ethical impact of an organization.

What aspects of ESG does SHORE Certification address?

SHORE Certification primarily addresses the Social and Governance aspects of ESG, although there is some overlap with Environmental concerns.

Is SHORE Certification an ESG standard?

While SHORE is not strictly an ESG standard, it aligns closely with ESG objectives, particularly in the Social and Governance domains.

How can SHORE Certification complement other ESG initiatives?

SHORE Certification provides a robust framework for managing operational risks and ensuring governance, both of which are key components of a comprehensive ESG strategy.

How does SHORE Certification contribute to the Social component of ESG?

SHORE focuses on creating safe, secure, and well-managed environments where people work, shop, and interact. This contributes to social well-being and community engagement.

Does SHORE Certification affect employee well-being?

Yes, a SHORE-Certified property often has better safety measures and risk management practices, contributing to enhanced employee well-being.

How can SHORE Certification improve community relations?

By demonstrating a commitment to safety and governance, a SHORE-Certified property can enhance its reputation within the community, building trust and social capital.

How does SHORE Certification contribute to the Governance component of ESG?

SHORE helps organizations implement strong governance processes, including risk management and crisis response frameworks.

Does SHORE Certification involve stakeholder engagement?

While not a direct requirement, the governance practices endorsed by SHORE naturally involve stakeholder engagement, as risk management and resilience are often collaborative efforts.

Can SHORE Certification improve corporate transparency?

Yes, SHORE Certification involves thorough assessments and audits, which can be shared with stakeholders to demonstrate transparency in operational and governance practices.

How can SHORE Certification make my property more attractive to investors focused on ESG?

Investors are increasingly requiring assets they invest in to adhere to ESG principles. SHORE Certification is a valuable indicator of strong governance and social responsibility.

Does SHORE Certification assist in legal and regulatory compliance?

While not a substitute for legal advice, the governance and operational improvements suggested by SHORE can help properties align with various regulations, supporting the Governance aspect of ESG.

Can SHORE Certification help in risk mitigation related to ESG?

Yes, SHORE’s focus on risk management naturally aids in identifying and mitigating risks related to social and governance aspects, which are key components of ESG.

How can I communicate the ESG benefits of SHORE Certification to stakeholders?

Transparency is key. Share the certification details, assessments, and results with your stakeholders to show your commitment to ESG principles, especially in the areas of Social and Governance.

Still have unanswered questions?

Contact us today to learn more!